Tag Archives: academia

Revolution, Marketing, & the Legacy of the Moravian Seminary for Young Ladies

I’ve been working on a project examining poetry at the Moravian Seminary for Young Ladies since the fall of 2014. Of course, when I began this exploration I had many questions. I had the big research questions.

And I also had logistical questions: Was there an archival record? Where was this archival record?

Looking for an archival record of the Moravian Seminary for Young Ladies naturally led me to the potential of exploring materials related to Moravian College. Was there a connection? Did they have materials? Information on the webpages for the library and the school archives seemed to indicate an avenue of pursuit, but it wasn’t screaming “hey, look here! Hey, start here!” Additionally, there was the issue of access. Library websites made it clear that there was not a full-time archivist available.

Eventually, I sorted out my archive questions out and have since spent a lot of time at the Moravian Archives in Bethlehem.

The connection between the Moravian Seminary for Young Ladies and Moravian College wasn’t exactly clear when I began exploring this project in the fall of 2014. On the surface, however, that connection seems to be clearer today. Sort of. Or, at least, the connection Moravian College wants to make to the Moravian Seminary for Young Ladies and a revolutionary past has become clearer.

Moravian College’s embracing of its historic past is interesting to me as someone involved in higher education. My composition classes in the spring of 2015 and the fall of 2015 addressed on higher education. In class we frequently explored the marketing of colleges. Together we took a critical eye to the marketing rhetoric of colleges and universities. One of my classes in the spring of 2015 was a dual enrollment class. We often focused on Lehigh Valley colleges and universities since many of the students were going to schools in the area. A local focus also made sense since we could frequently use local media coverage of area schools as a jumping off point for discussion. The online presence of Moravian College was something we explored often.

The above paragraph is an attempt to build my ethos. I remember what the website for Moravian College looked like a year or so ago. It certainly doesn’t look like it does at this moment. Just trust me: it was a rather typical website of a small liberal arts college in a nice community. When I began initially exploring the website of Moravian College in the fall of 2014, there wasn’t anything distinctive about it. It was what one expected from the website of a small liberal arts college in a bucolic setting.

Last fall, I found myself again visiting the webpage of Moravian College. Things had changed.

Navigating to Moravian College’s website forces the viewer to confront immediately a revolutionary past. It isn’t subtle.

Moravian Splash Page

When a viewer of the website scrolls down, the call to “Be a Little Revolutionary” recedes and they’re confronted with a very short history of the origins of Moravian College.

Scroll Down Moravian Website

The “16-year-old girl” mentioned in the short history blurb is Countess Benigna von Zinzendorf, daughter of Count Nicholas Ludwig von Zinzendorf.

Moravian Revolutionary in Your Blood

Taking ownership of that “revolutionary” claim.

When I visited the Moravian Archives in the fall of 2015, I noticed that the streetlights surrounding the campus of Moravian College featured flags proclaiming their motto for all to see. “Be a Little Revolutionary” is a marketing campaign that seems to be everywhere. Again, these streetlight flags were not something that I saw present in the summer of 2015 when I first visited the Moravian Archives.

a lot of revolution now and then

wow much revolution such colonial past wow

The new list of best places to work in the Lehigh Valley came out recently and there was a profile of the award winners in the local newspaper. Each workplace profiled is listed with a little bit of information, including the founding date. The local paper, The Morning Call, lists the founding of Moravian College as 1742 and in another article, featuring factoids, lists the claim of “the sixth oldest college in America and the first school to educate women.”

best place to work

Competition for students is difficult. I understand the drive of colleges and universities to undertake attention-grabbing ad campaigns and to develop buzz phrases for marketing purposes. I do know that the history of education in American, especially women’s education, is complicated. It is far too nuanced for sloganeering. I’ve not delved too far beyond the #18C in tracing the connection between the schools. It is certainly much more complicated than what a marketing campaign tries to make it. This use of the idea of revolution, The Revolution, and a historical past is driven by marketing. It is a clever and organized campaign.

market

#Brand

This isn’t an all-inclusive post about the history of the Moravian Seminary for Young Ladies and it isn’t a post about the history of Moravian College. It is a post drawing attention to branding and marketing of higher education today. I think this post is a starting point for highlighting the collapsing and simplification of a rather complex historical past, not just of the boarding school and Moravian College, but also American history and the history of women’s education in the United States.

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Filed under academia, higher edcuation, history, Moravians

Some thoughts on my time teaching at #Mizzou

In light of the events happening at the University of Missouri over the past few weeks, and especially this past week, I’ve been thinking a lot about my time there, especially in the classroom.

As many of you know, from the Fall of 2011 until my last teaching semester at Mizzou in Spring of 2014, I taught a composition course themed around the American Civil War. Over that span, I had the opportunity to speak with my students about a variety of issues that related to the legacy of the Civil War. Since we read Tony Horwitz’s Confederates in the Attic and spent much of our time focused on the legacy of the Civil War, we spent much of our time in class discussing contemporary issues affecting the state of Missouri, the city of Columbia, and the University of Missouri campus itself. We talked about incidents of racism on campus, Confederate Rock, race relations on campus, and the advocacy of African American students on campus over the past 50 years. You can find a few reflections on my time teaching the Civil War course here.

Often such discussions were difficult. Often they were wide-ranging.

I wonder if these class discussions mattered. Did they stick? I’m thinking about those discussions now, but are the students that took my classes thinking about those discussions? The first sets of students enrolled in my classes have likely graduated by now. Those that remain are juniors and seniors. How do they process that experience now in the context of what is happening on campus right now?

Prior to my class on the Civil War I taught composition classes themed around campus and places on campus. Students wrote about a variety of locations from the Rec Center to the Art Museum to the Gaines/Oldham Black Culture Center. Students discussed campus places, decorations, and how Mizzou represented the history of the student body. Students talked about the people included and the people left out. The students in these classes on campus places are likely long-gone and hopefully have graduated. Do they think about those times in class? Does how they think about the places that they saw everyday and discussed in class change now that these are also scenes of protest and struggles for recognition?

In addition to teaching composition at Missouri, I taught several introductions to American literature. I’ve been thinking a lot about those courses, too. I think especially about a curious and frequent comment in my course evaluations. I often received comments that my courses were depressing. They were depressing because of the works we read dealing with slavery and the African American experience. I received other comments that my class focused too much on race and African American authors. Now I wonder if those students think back on those classes. Does the story we tried to tell in those classes make sense to them now? I don’t know.

I hope I did the right things in all of my classes. By saying I hope I did the right things I think I mean I’m hopeful that I did things that mattered. We write in our job letters and teaching philosophies about the transformative experiences of our classrooms. We depict our classrooms as places of change and as locations for difficult discussions. In our classes we like to think we are grappling with important issues. Am I really doing that? Are the students doing that? I think we did many of those things in the moment of an individual class. But do those moments come back now?

How much did the experiences of students in my classes matter? Did the conversations matter and did they linger long after the semester ended? Do those conversations awaken now in light of everything that has happened the past few weeks?

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Filed under Civil War, Mizzou, pedagogy, teaching

Not your typical University Commerical

The genre conventions for a 30 second TV spot used by major colleges and universities, especial R1 institutions with bigtime sports, are rather conventional. Nondescript inspiring music accompanies well-known images of the campus, vague highlights of award-winning research faculty (often in science and technology), and students often enjoying life far from the classroom. And there are sports.

Last night I saw a university commercial that exploded nearly all of these well-known higher education advertising conventions. This commercial for the University of Minnesota aired during their game against the University of Michigan:

The Minnesota commercial features Keith Mayes, a scholar of 20C African American history, at Minnesota. It is clear from the opening words that this commercial is going to do something different. The commercial opens right up with a big, bold claim. It is certainly a claim familiar to many scholars of American history and life, but it lays a foundation for an argument largely unfamiliar to the general public. This is not going to be your typical university commercial. It is going to have substance. It is going to have an argument. It is going to keep going on this line. And it is going to pack a punch in 30 seconds.

Given my usual audience I’m not going to go into detail with this advertisement. Watch it yourself.

This particular ad from the University of Minnesota is from a series of similar ads. Many of them feature tough issues ranging from global warming and the environment to medical research. However, for me at least, this one stands out for how it focuses attention on teaching while it also highlights race, social justice issues, and the achievement gap. And, of course, the humanities, especially our relationship to history, has a prominent role.

I think this commercial will resonate with many of you.

The University of Minnesota did a good thing for all of us, especially humanities scholars at bigtime research and sports institutions. The ad provides an example to help ask the question to departments, school divisions, and administration of why the PR department doesn’t create advertisements like this.

I think the ad also raises a larger question. The work done by Mayes represents a nexus of history and curriculum development designed to ensure the long-term academic success of minority students. We often advocate for the ability of the humanities to do relevant cultural work that matters today.

I am not a fan of “the humanities matter argument” because it rings as a rather vapid platitude. I think the best way to defend or justify the humanities is to not talk about it, but do it. But how many of us in the humanities do scholarship that could be featured in a commercial like this one? I think that is question we need to grapple with and not rely simply on the claim that humanities matter.
PS: I watched last night’s game on my Xbox via the ESPN ap. The world of commercials works differently in that context. I do not know if this commercial was broadcast on cable or satellite feeds. However, millions of people have cut the cable and watch ESPN online. I still imagine a significant population saw this advertisement.

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The Possible End of #FollowWomenWednesday

Last week, Megan Kate Nelson published a great piece on her blog about the limitations of Follow Women Wednesday going forward. One of the stunning revelations by Nelson’s post was her own blunt statement that #FollowWomenWednesday cannot keep going.

I skimmed the piece last week before class and that night went home to read it in-depth. My initial reaction to the downturn in the return of the Follow Women Wednesday imitative was the start of the semester caused the precipitous decline in tweets, retweets, and additional follows. I had a few other ideas after my initial reading that I wanted to share, but they are rather redundant because Nelson’s piece addresses nearly all of them and with some awesome data visualizations.

However, I am somewhat relieved that there is now some really useful data backing up what was merely a gut feeling on my part. If you are interested in the circulation of ideas or any form of communications networks, then I highly recommend reading Nelson’s piece. The evidence that Nelson provides a concrete sense of how limited a network academic Twitter is. The limitations of academic Twitter is something that many of us recognized, but it is helpful to data backing up that feeling.

Without any data, my impression of Follow Women Wednesday was that it was getting harder to do it. In the early days, following and retweeting was easy. I was introduced to the voices of many women that I hadn’t encountered before Nelson kicked off Follow Women Wednesday. Also, I had the chance to share accounts with many of my followers. It was great.

However, Follow Women Wednesday is getting harder and as Nelson’s data shows that has a lot to do with communications network in which it exists. My initial reaction is that I need to plan what to share on Wednesdays. That takes time. On Tuesdays I’m thinking ahead to the next Follow Women Wednesday and that I need to plan what I’m going to share. However, it is very hard because Tuesdays are some of my hectic days of the week. It is hard because I’m seeing many of the same accounts, many accounts I already follow, many accounts that I’ve shared and retweeted. I want to amplifying different voices.

I think a lot about Twitter and social media because of my own accounts and having made use of Twitter in several of my classes. Currently, I’m affiliated with four Twitter accounts. An account for 2 scholarly initiatives I’m collaborating on with others, my main account, and an account for my composition classes. That is a lot to deal with on a weekly basis. I’ve learned a lot about the limitations of Twitter and social media by working on those accounts. I’ve become more strategic about amplifying the accounts that I am affiliated with and that has spilled over to my thinking for Follow Women Wednesday.

I’d like to publicize Follow Women Wednesday on at least 3 of the accounts I have a hand in & amplify many more voices, but the planning that would take is daunting. As Liz Covart has shared in recent posts on her blog, social media, especially Twitter is hard. Social media is even harder when trying to break out to other audiences. Honestly, I might never have thought about these strategic issues of using social media without following Covart’s work. Covart has been very open & honest about the difficulties that she faces in sharing her content online. In addition to providing great historical content, Covart has been sharing a lot about how social media works, and doesn’t work, especially as a tool to engage with and build a larger audience. My circle of folks on Twitter knows that Covart’s work is great, especially Ben Franklin’s World, but to make Covart’s public history initiatives work, sustain themselves, they need to move beyond the academic Twitter audience.

However, as Nelson’s post points out, Follow Women Wednesday isn’t moving beyond academic Twitter. Follow Women Wednesday had that initial movement beyond a predominately humanities Twitter academic audience. I was happy to see Follow Women Wednesday picked up by science blogs and members of the science community, however, I was shocked by the inability of Follow Women Wednesday to move beyond an academic Twitter. Nelson addressed this inability of Follow Women Wednesday to move beyond academic networks. One of the most interesting points was the fact that an unwillingness of accounts to “pay it forward,” especially those that could amplify voices to many, many followers. I’m still shocked by this fact. I’m not sure what to make of it. Nelson describes this phenomenon in more detail:

No Stars

In a world in which one tweet from Miley Cyrus can get a television show renewed, going viral necessitates the participation of at least one Twitter “star” – someone who has followers in the six-figure range, and who actively tweets.

Despite the fact that many participants in #FollowWomenWednesday have tweeted the handles of high-profile public intellectuals, women in media, and actors – none of these women have paid it forward. Also, a significant number of high-profile public intellectuals (like, say, Jill Lepore) are either not on Twitter, or tweet so infrequently (ex: Doris Kearns Goodwin) that they do not have much of a Twitter presence at all.

Follow Women Wednesday started out as an organic solution to a very important problem on Twitter, not jut academic Twitter. The sad feeling that I have, and Nelson’s data, I think, backs this up, is that very inorganic solutions are need to keep amplifying Follow Women Wednesday. The information that Covart has shared about her attempts to publicize her content shows that venues like Twitter, as spontaneous as they appear, aren’t as organic as we hoped or thought or wished.

It is sad that I think of Follow Women Wednesday as a #Brand that needs to be promoted. To maximize these new voices I encounter I don’t want to retweet a tweet I just saw. I want to wait a few hours when more people might see it. But I forget. I want to amplify voices others might not be familiar with from online. But it takes planning. I feel like I need metrics. I feel like I’m making judgments. I feel like I’m dealing with brand messaging and not the problem that Follow Women Wednesday seeks to address.

Maybe I’m doing it wrong. Maybe I am overthinking it. Maybe the visualized data is on the wall for Follow Women Wednesday, but I don’t want that to be the case. I want it to keep going.

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Filed under higher edcuation, Social Media, twitter

There is No Hope of Tenure

If you follow me on Twitter, than you know that I’ve recently started a VAP position. It is renewable for up to three years. That is good, especially after adjuncting for the past year. The pay is better. The benefits are better. The resources are better. The creature comforts are good. However, at the end of the day, it is still a contractual position. Yes, it is for the year and I don’t have to worry about receiving a contract for the spring. I’ll be paid during the summer, too. But things happen way above our pay grades. Multi-year jobs used to come with the sense that they were an assured longer-term position. Short of disasters in the classroom, one could expect to reach that full allotment of the multiple years, but now so much is in flux with higher education. I would never count on anything in higher education anymore.

I’ll be going on the job market for the fall. It has nothing to do with the position that I currently hold. It is all about the system. I can’t afford not to do go on the market again. There is no longer the luxury of taking a year off in a multi-year position and focusing on publications and other professionalization activities. Time is running out and we can’t bank on much in higher education anymore. However, I can bank on getting older. I can bank on my PhD getting stale. I can bank on having only limited opportunities to solve the two-body problem. I can bank on continued economic strain.

The silly season of hiring, though small in numbers, is already here. It has been here since the summer. We don’t have to wait for the MLA Job List to come out. We run by the fiscal year now, not the academic calendar. However, there is an uptick in listings on various sites now that the academic year has started. More will come. That more is, of course, relative since there really aren’t that many jobs to be had. We all know that.

In academic job postings for this week, I saw an advertisement for a tenure-track position in the University of Wisconsin system. I think it is clear based on the reaction of faculty in the University of Wisconsin system and commentators on higher education that tenure in Wisconsin is dead. If not dead, then tenure in Wisconsin is certainly dying. It isn’t just the loss of tenure in Wisconsin that matters. The real danger of Wisconsin is that Scott Walker has provided a model for reducing public universities and tenure than can be adopted in all 50 states.

I can’t read that job ad for the tenure-track position in the University of Wisconsin system and believe it. Even though the ad claims this is a tenure-track position, there is no tenure. If there is no tenure in Wisconsin, then there certainly can be no tenure anywhere. If there is tenure now, then there is no guarantee that it will exist by the time a person is at a 1 or 3 year review, let alone the 6 or so years to come up for tenure. Do you want to bet on any of that happening? I certainly don’t.

Having recently moved, I have no cable or internet in my apartment. I packed lightly and didn’t even take my trusty radio that I bought when I was in high school. I did bring my Xbox. But DRM is a pain without the internet. On a whim, just as I was going to hop in the car, I grabbed my DVD of Band of Brothers. I’ve been watching that as I’ve unpacked and set up my apartment. I was struck by the dialogue between two characters in one of the early episodes, Lieutenant Speirs and Albert Blithe. The conversation between Speirs and Blithe occurs in the days after the D-Day. Speirs is the soldier that is unafraid; Blithe is experiencing the emotional effects of combat and is frightened. The dialogue between the two, I think, has a lot to add to our feelings about tenure, the lack of it, and what can be done about it.

Capt. Ronald Speirs: What’s your name, trooper?

Pvt. Albert Blithe: Blithe, sir. Albert Blithe.

Capt. Ronald Speirs: You know why you hid in that ditch, Blithe?

Pvt. Albert Blithe: I was scared.

Capt. Ronald Speirs: We’re all scared. You hid in that ditch because you think there’s still hope. But Blithe, the only hope you have is to accept the fact that you’re already dead, and the sooner you accept that, the sooner you’ll be able to function as a soldier’s supposed to function. Without mercy, without compassion, without remorse. All war depends on it.

For Speirs “accept[ing] that you’re already dead” is tied directly to “function[ing] as a soldier is supposed to function.” Albert Blithe is afraid, just like many early career academics. The argument early on in academia is to put your head down, don’t make any waves and survive until you get tenure. I think what Speirs offers is a viable alternative to that line of thinking. Give up that hope of tenure and one can function not only better, but actually survive. Given the circumstances facing higher education, putting one’s head down to survive is clearly not working and it isn’t going to work. The early career academic thinks there is still hope of tenure. What if there is no hope, specifically of tenure and we operate under the assumption? If we overlay what Speirs has to say about being a functioning soldier on to higher education, then I think we can get somewhere. Instead of hope and death, think about what Speirs says if we swap out those words for tenure.

Of course, it is problematic to make this comparison between tenure and war, especially when Speirs observes that a well-functioning solider does so “without mercy, without compassion, and without remorse.” One of the arguments for the benefits of tenure is that people can than advocate and stick their necks out for other people, for causes, and for ideals. If we act with no hope of tenure, then can’t we, maybe, act now with mercy and compassion to others, our values, and our ideals? And, more importantly, act with the mercy and compassion that our fields and students need right now?

If you aren’t into Band of Brothers, and are troubled by the war metaphor, I think the same line of thinking about acting like there is no tenure can be achieved by thinking that “there is no spoon.” I imagine I could have written about the Matrix, but I’ve never seen it and I’m more familiar with Band of Brothers. What I know about the Matrix and the spoon is largely second-hand from memes and the internet, but it seems the idea could fit, too.

I am still thinking about my “no hope” comparison and one thing in the back of my mind as I parse through these ideas is the issue of publication, especially after reading Megan Kate Nelson’s two recent (and excellent and awesome) posts about leaving academia. I recommend that you read them: here and here. They are honest and sincere and we need those voices that are willing to share such stories. I’m unsure about how to balance my ideas from Band of Brothers with Nelson’s recommendation here:

And fourth, if you are a graduate student or an adjunct, Do Not Publish Too Much. One article, maybe two. If you’ve already written a book, keep the manuscript in your desk drawer until you have a tenure-track job. Then pull it out, polish it, and send it to presses.

Under my Band of Brother’s metaphor this doesn’t matter because we are acting like tenure doesn’t exist and that there is no hope. However, Nelson’s point is about being hired in the first place, let alone getting tenure. As she notes:

I was an adjunct with two books. In the rigid world of academic hiring, I didn’t make sense to any search committee out there. I was too experienced for assistant professorships, and there was no way any dean would approve hiring an adjunct with tenure. I had published too much, and I had made myself unhireable.

Clearly my Band of Brothers comparison only goes so far and needs more fleshing out. Maybe there is an asterisk for the publishing issue that Nelson raises. Clearly, I need to think more about these intersections. However, I think my comparison holds up on a host of other issues related to academia. There is no reason to be fearful and not function as an ally, an advocate, or an innovative teacher or public scholar / intellectual. The only hope you have is to accept the fact that you’re not getting tenure, and the sooner you accept that, the sooner you’ll be able to function as a teacher, scholar, or a public intellectual’s supposed to function: With mercy, with compassion, without regret. All of higher education depends on it.

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Filed under academia, higher edcuation, tenure

So Much Done; Nothing Finished

It is the end of June and I feel like I’ve done nothing. I’m looking at the start of July and behind it looms August. I feel like I’ve done nothing since the end of the spring semester.

I know that is not true, but it is hard to think otherwise. So few projects in academic life can be measured in easily checkmark-able lists of completion; frustration becomes an easy feeling to encounter.

I’ve been to 2 conferences and cobbled together the associated papers for each. I wrote a proposal for a third, doing the required research to cobble that together.

I revamped my CV. I rewrote one version of my job letter, a work in progress, but I’ve used it once already. I applied for a few other jobs and some adjunct work. I applied for two Alt Ac jobs, one of them at a zoo! I wrote new cover letters for those positions and reworked my CV into something that looks sort of like a resume. FYI: Applying to a zoo makes for a wonderful icebreaker at a conference. I’ve revamped my auto-generated emails about jobs from some of the academic job websites.

I revised an article that I’m working on. Revised and revised. Sent it to some peers. I need to keep revising. I’ve tinkered with a second article for revision.

I read a book cover to cover. I’m almost done with another book. I feel like I’ve not really read in a long time. I think I read some journal articles, but I can’t remember. I’ve printed out articles to read. And I will read them.

I spent a day at the Moravian Archives. I spent some time downloading various programs and fiddling with learning code. I’ve fiddled with learning German and trying to figure out how to read gothic German script.

I’ve looked at databases. I’ve figured out how to access databases on the sly. I’ve tweeted and written blog posts.

I’ve thought about what I’ll do in my class this fall. Just one. At the moment. I’m not going to plan it out until I know that I’m actually going to do it.

I’ve networked. And as a result of such networking, I’ve brainstormed a Twitter project on Harriet Beecher Stowe and started a soft rolling out of it. I inquired about the need for a new Stowe bibliography.

I’ve corresponded with a friend about staring an American lit pedagogy blog.

I’ve thought about the fact I’m not being paid to do any of the things listed above.

I’ve worked outside. I’ve planted many, many rose bushes and other plants. Busted sod. Pulled weeds. Cleared brush. A lot of brush. I’m not done with the weeding and brush clearing. I’ll likely never be done with it. However, unlike everything listed above, I can sit back and look at that unfinished brush clearing and think, “I’ve got a lot done!”

Rationally, having listed the above academic work out, I feel a little bit better. Not really. I wish the work we did provided more ocular proof of a path to completion. I wish there was a greater sense of working to a goal being apparent. I wish academic work was like clearing brush.

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